54401Wausau, WI
Prospecting data for 54401: Wausau, WI
Zip 54401 in Wausau, Wisconsin has about 7,760 homeowners. About 1,940 have a connected mobile phone and 710 of those are clear of the National Do Not Call Registry.
Absentee owners 54401
Data as of 2026-09
- Absentee owners1,080
- Mailable address99%1,080
- Connected mobile6%under 100
- Email on file9%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 30,500 |
|---|---|
| Housing units | 14,000 |
| Owner occupied | 66% of occupied homes |
| Renter occupied | 34% of occupied homes |
| Median household income | $53,000 |
| Median age | 38.9 |
| Built before 1970 | 46% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,180 a month |
| Time zone | CST |
| Area code | 715 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 54401 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Wausau campaign.
Calling and texting reach about 25% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroWausau, WI CountyMarathon WIHomeownersWIAbsentee owners 54403Wausau54408Aniwa54411Athens54426Edgar54427Eland54440Hatley54448Marathon54455Mosinee54471Ringle54474Rothschild54476Schofield54479Spencer54484Stratford
→Free counts
Counts for your zip codes
Tell us the zip codes or counties you want and we reply with the same ledger for your area and a free sample.
Get counts