57078Yankton, SD
Prospecting data for 57078: Yankton, SD
Zip 57078 in Yankton, South Dakota has about 4,760 homeowners. About 1,820 have a connected mobile phone and 650 of those are clear of the National Do Not Call Registry.
Absentee owners 57078
Data as of 2026-09
- Absentee owners960
- Mailable address99%950
- Connected mobile8%under 100
- Email on file13%120
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 19,300 |
|---|---|
| Housing units | 8,540 |
| Owner occupied | 62% of occupied homes |
| Renter occupied | 38% of occupied homes |
| Median household income | $56,000 |
| Median age | 40.9 |
| Built before 1970 | 39% of homes |
| Built 2000 or later | 15% of homes |
| Median mortgage payment | $1,230 a month |
| Time zone | CST |
| Area code | 605 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 57078 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Yankton campaign.
Calling and texting reach about 38% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 53%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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