57702Rapid City, SD
Prospecting data for 57702: Rapid City, SD
Zip 57702 in Rapid City, South Dakota has about 8,960 homeowners. About 2,620 have a connected mobile phone and 810 of those are clear of the National Do Not Call Registry.
Absentee owners 57702
Data as of 2026-09
- Absentee owners1,780
- Mailable address98%1,740
- Connected mobile8%150
- Email on file14%260
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 35,100 |
|---|---|
| Housing units | 16,400 |
| Owner occupied | 76% of occupied homes |
| Renter occupied | 24% of occupied homes |
| Median household income | $74,000 |
| Median age | 46.8 |
| Built before 1970 | 29% of homes |
| Built 2000 or later | 21% of homes |
| Median mortgage payment | $1,600 a month |
| Time zone | MST |
| Area code | 605 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 57702 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Rapid City campaign.
Calling and texting reach about 29% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 57%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroRapid City, SD CountyPennington SDHomeownersSDAbsentee owners 57701Rapid City57703Rapid City57719Box Elder57744Hermosa57745Hill City57751Keystone57761New Underwood57790Wall
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