61604Peoria, IL

Prospecting data for 61604: Peoria, IL

Name: Prospecting data for 61604: Peoria, IL
Creator: Prospecting Data
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Zip 61604 in Peoria, Illinois has about 7,640 homeowners. About 2,400 have a connected mobile phone and 920 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Peoria County

Absentee owners 61604

Data as of 2026-09

Absentee owners2,130
Mailable address99%2,120
Connected mobile9%190
Email on file10%210
Mobile and DNC clear3%under 100

Rounded floors, not promises.

Who lives here
Population	29,600
Housing units	14,100
Owner occupied	67% of occupied homes
Renter occupied	33% of occupied homes
Median household income	$47,000
Median age	38.3
Built before 1970	75% of homes
Built 2000 or later	3% of homes
Median mortgage payment	$1,000 a month
Time zone	CST
Area code	309

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 98% of 61604 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Peoria campaign.

Calling and texting reach about 31% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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