68104Omaha, NE
Prospecting data for 68104: Omaha, NE
Zip 68104 in Omaha, Nebraska has about 8,350 homeowners. About 2,240 have a connected mobile phone and 820 of those are clear of the National Do Not Call Registry.
Absentee owners 68104
Data as of 2026-09
- Absentee owners1,420
- Mailable address98%1,390
- Connected mobile9%120
- Email on file12%170
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 36,900 |
|---|---|
| Housing units | 15,400 |
| Owner occupied | 57% of occupied homes |
| Renter occupied | 43% of occupied homes |
| Median household income | $49,000 |
| Median age | 34.1 |
| Built before 1970 | 77% of homes |
| Built 2000 or later | 5% of homes |
| Median mortgage payment | $1,160 a month |
| Time zone | CST |
| Area code | 402 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 68104 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Omaha campaign.
Calling and texting reach about 27% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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