NECount ledger
Absentee owners in Nebraska
Nebraska has about 130k absentee owners. About 11k have a connected mobile phone and 4k of those are clear of the National Do Not Call Registry.
What this means for each channel
Direct mail reaches almost everyone: 97% of Nebraska absentee owners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Nebraska campaign.
Calling and texting reach about 8% with a connected mobile, but only 3% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear number is a calling number, not a texting number. See cold calling laws by state.
Email reaches about 14%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
How the count is made
Counts are rounded, full-file aggregates from county assessor records joined to a consumer file and a carrier line-type file. Mailable = a deliverable owner mailing address. Mobile = at least one wireless number that was connected in the last carrier refresh. DNC clear = the number is not on the National Do Not Call Registry as of the last refresh. Email = at least one email on file. Every figure is a floor, not a promise.
4Metros in Nebraska
20Largest zips
| Zip | City | Absentee owners | Mailable | Mobile | DNC clear |
|---|---|---|---|---|---|
| 68111 | Omaha | 2,450 | 2,430 | 150 | under 100 |
| 68025 | Fremont | 2,090 | 2,070 | 160 | under 100 |
| 69101 | North Platte | 2,080 | 2,010 | 160 | under 100 |
| 68601 | Columbus | 1,870 | 1,840 | 100 | under 100 |
| 68701 | Norfolk | 1,770 | 1,730 | 110 | under 100 |
| 68901 | Hastings | 1,440 | 1,370 | under 100 | under 100 |
| 68801 | Grand Island | 1,420 | 1,400 | 120 | under 100 |
| 68104 | Omaha | 1,420 | 1,390 | 120 | under 100 |
| 68107 | Omaha | 1,410 | 1,400 | 100 | under 100 |
| 69361 | Scottsbluff | 1,250 | 1,230 | under 100 | under 100 |
| 68845 | Kearney | 1,010 | 970 | under 100 | under 100 |
| 68108 | Omaha | 1,000 | 990 | under 100 | under 100 |
| 68310 | Beatrice | 1,000 | 980 | under 100 | under 100 |
| 68110 | Omaha | 990 | 980 | under 100 | under 100 |
| 68502 | Lincoln | 930 | 890 | under 100 | under 100 |
| 68521 | Lincoln | 910 | 860 | under 100 | under 100 |
| 68847 | Kearney | 850 | 830 | under 100 | under 100 |
| 68506 | Lincoln | 850 | 790 | under 100 | under 100 |
| 68850 | Lexington | 810 | 800 | under 100 | under 100 |
| 68123 | Bellevue | 790 | 760 | under 100 | under 100 |
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