68504Lincoln, NE
Prospecting data for 68504: Lincoln, NE
Zip 68504 in Lincoln, Nebraska has about 2,500 homeowners. About 600 have a connected mobile phone and 200 of those are clear of the National Do Not Call Registry.
Absentee owners 68504
Data as of 2026-09
- Absentee owners440
- Mailable address96%420
- Connected mobile7%under 100
- Email on file12%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 17,300 |
|---|---|
| Housing units | 8,660 |
| Owner occupied | 38% of occupied homes |
| Renter occupied | 62% of occupied homes |
| Median household income | $43,000 |
| Median age | 27.6 |
| Built before 1970 | 41% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,130 a month |
| Time zone | CST |
| Area code | 402 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 68504 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lincoln campaign.
Calling and texting reach about 24% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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