71857Prescott, AR
Prospecting data for 71857: Prescott, AR
Zip 71857 in Prescott, Arkansas has about 1,620 homeowners. About 260 have a connected mobile phone and 130 of those are clear of the National Do Not Call Registry.
Absentee owners 71857
Data as of 2026-09
- Absentee owners800
- Mailable address100%790
- Connected mobile5%under 100
- Email on file6%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 4,760 |
|---|---|
| Housing units | 2,740 |
| Owner occupied | 60% of occupied homes |
| Renter occupied | 40% of occupied homes |
| Median household income | $37,000 |
| Median age | 46.6 |
| Built before 1970 | 48% of homes |
| Built 2000 or later | 10% of homes |
| Median mortgage payment | $850 a month |
| Time zone | CST |
| Area code | 870 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 71857 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Prescott campaign.
Calling and texting reach about 16% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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