72110Morrilton, AR
Prospecting data for 72110: Morrilton, AR
Zip 72110 in Morrilton, Arkansas has about 3,190 homeowners. About 800 have a connected mobile phone and 380 of those are clear of the National Do Not Call Registry.
Absentee owners 72110
Data as of 2026-09
- Absentee owners790
- Mailable address100%790
- Connected mobile8%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 11,300 |
|---|---|
| Housing units | 5,220 |
| Owner occupied | 55% of occupied homes |
| Renter occupied | 45% of occupied homes |
| Median household income | $40,000 |
| Median age | 40.3 |
| Built before 1970 | 38% of homes |
| Built 2000 or later | 14% of homes |
| Median mortgage payment | $940 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 72110 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Morrilton campaign.
Calling and texting reach about 25% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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