72712Bentonville, AR
Prospecting data for 72712: Bentonville, AR
Zip 72712 in Bentonville, Arkansas has about 6,760 homeowners. About 2,790 have a connected mobile phone and 1,070 of those are clear of the National Do Not Call Registry.
Absentee owners 72712
Data as of 2026-09
- Absentee owners1,520
- Mailable address99%1,500
- Connected mobile12%180
- Email on file11%170
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 57,300 |
|---|---|
| Housing units | 22,000 |
| Owner occupied | 58% of occupied homes |
| Renter occupied | 42% of occupied homes |
| Median household income | $84,000 |
| Median age | 33.2 |
| Built before 1970 | 7% of homes |
| Built 2000 or later | 52% of homes |
| Median mortgage payment | $1,650 a month |
| Time zone | CST |
| Area code | 479 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 72712 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bentonville campaign.
Calling and texting reach about 41% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroFayetteville, AR CountyBenton ARHomeownersARAbsentee owners 72713Bentonville72714Bella Vista72715Bella Vista72718Cave Springs72719Centerton72722Decatur72732Garfield72734Gentry72736Gravette72745Lowell72751Pea Ridge72756Rogers72758Rogers72761Siloam Springs72768Sulphur Springs
→Free counts
Counts for your zip codes
Tell us the zip codes or counties you want and we reply with the same ledger for your area and a free sample.
Get counts