72802Russellville, AR
Prospecting data for 72802: Russellville, AR
Zip 72802 in Russellville, Arkansas has about 6,380 homeowners. About 1,960 have a connected mobile phone and 770 of those are clear of the National Do Not Call Registry.
Absentee owners 72802
Data as of 2026-09
- Absentee owners1,020
- Mailable address99%1,020
- Connected mobile8%under 100
- Email on file12%120
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 22,400 |
|---|---|
| Housing units | 8,960 |
| Owner occupied | 83% of occupied homes |
| Renter occupied | 17% of occupied homes |
| Median household income | $54,000 |
| Median age | 38.7 |
| Built before 1970 | 10% of homes |
| Built 2000 or later | 27% of homes |
| Median mortgage payment | $1,090 a month |
| Time zone | CST |
| Area code | 479 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 72802 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Russellville campaign.
Calling and texting reach about 31% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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