72904Fort Smith, AR
Prospecting data for 72904: Fort Smith, AR
Zip 72904 in Fort Smith, Arkansas has about 4,380 homeowners. About 820 have a connected mobile phone and 490 of those are clear of the National Do Not Call Registry.
Absentee owners 72904
Data as of 2026-09
- Absentee owners1,380
- Mailable address100%1,380
- Connected mobile5%under 100
- Email on file6%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 23,400 |
|---|---|
| Housing units | 8,950 |
| Owner occupied | 53% of occupied homes |
| Renter occupied | 47% of occupied homes |
| Median household income | $32,000 |
| Median age | 32.6 |
| Built before 1970 | 62% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $800 a month |
| Time zone | CST |
| Area code | 479 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 72904 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Fort Smith campaign.
Calling and texting reach about 19% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 37%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroFort Smith, AR CountySebastian ARHomeownersARAbsentee owners 72901Fort Smith72903Fort Smith72908Fort Smith72916Fort Smith72923Barling72936Greenwood72937Hackett72938Hartford72940Huntington72941Lavaca72944Mansfield
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