74012Broken Arrow, OK
Prospecting data for 74012: Broken Arrow, OK
Zip 74012 in Broken Arrow, Oklahoma has about 14,100 homeowners. About 4,960 have a connected mobile phone and 2,120 of those are clear of the National Do Not Call Registry.
Absentee owners 74012
Data as of 2026-09
- Absentee owners1,620
- Mailable address99%1,600
- Connected mobile6%100
- Email on file9%140
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 62,600 |
|---|---|
| Housing units | 24,600 |
| Owner occupied | 68% of occupied homes |
| Renter occupied | 32% of occupied homes |
| Median household income | $70,000 |
| Median age | 36.9 |
| Built before 1970 | 12% of homes |
| Built 2000 or later | 31% of homes |
| Median mortgage payment | $1,380 a month |
| Time zone | CST |
| Area code | 918 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 74012 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Broken Arrow campaign.
Calling and texting reach about 35% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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