77098Houston, TX
Prospecting data for 77098: Houston, TX
Zip 77098 in Houston, Texas has about 2,270 homeowners. About 570 have a connected mobile phone and 170 of those are clear of the National Do Not Call Registry.
Absentee owners 77098
Data as of 2026-09
- Absentee owners510
- Mailable address96%490
- Connected mobile6%under 100
- Email on file6%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 13,800 |
|---|---|
| Housing units | 9,520 |
| Owner occupied | 28% of occupied homes |
| Renter occupied | 72% of occupied homes |
| Median household income | $91,000 |
| Median age | 34.2 |
| Built before 1970 | 35% of homes |
| Built 2000 or later | 34% of homes |
| Median mortgage payment | $3,060 a month |
| Time zone | CST |
| Area code | 713 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 77098 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Houston campaign.
Calling and texting reach about 25% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 33%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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