77318Willis, TX
Prospecting data for 77318: Willis, TX
Zip 77318 in Willis, Texas has about 7,600 homeowners. About 2,050 have a connected mobile phone and 800 of those are clear of the National Do Not Call Registry.
Absentee owners 77318
Data as of 2026-09
- Absentee owners1,610
- Mailable address99%1,590
- Connected mobile8%130
- Email on file9%140
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 16,300 |
|---|---|
| Housing units | 7,050 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $61,000 |
| Median age | 45.6 |
| Built before 1970 | 4% of homes |
| Built 2000 or later | 41% of homes |
| Median mortgage payment | $1,410 a month |
| Time zone | CST |
| Area code | 936 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 77318 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Willis campaign.
Calling and texting reach about 27% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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