78148Universal City, TX
Prospecting data for 78148: Universal City, TX
Zip 78148 in Universal City, Texas has about 4,540 homeowners. About 1,720 have a connected mobile phone and 740 of those are clear of the National Do Not Call Registry.
Absentee owners 78148
Data as of 2026-09
- Absentee owners660
- Mailable address98%650
- Connected mobile11%under 100
- Email on file12%under 100
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 22,400 |
|---|---|
| Housing units | 8,080 |
| Owner occupied | 55% of occupied homes |
| Renter occupied | 45% of occupied homes |
| Median household income | $63,000 |
| Median age | 34.7 |
| Built before 1970 | 22% of homes |
| Built 2000 or later | 26% of homes |
| Median mortgage payment | $1,510 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 78148 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Universal City campaign.
Calling and texting reach about 38% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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