78232San Antonio, TX
Prospecting data for 78232: San Antonio, TX
Zip 78232 in San Antonio, Texas has about 8,920 homeowners. About 3,500 have a connected mobile phone and 1,180 of those are clear of the National Do Not Call Registry.
Absentee owners 78232
Data as of 2026-09
- Absentee owners1,010
- Mailable address97%980
- Connected mobile12%120
- Email on file16%160
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 39,100 |
|---|---|
| Housing units | 16,300 |
| Owner occupied | 57% of occupied homes |
| Renter occupied | 43% of occupied homes |
| Median household income | $74,000 |
| Median age | 39.3 |
| Built before 1970 | 12% of homes |
| Built 2000 or later | 14% of homes |
| Median mortgage payment | $1,760 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 78232 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any San Antonio campaign.
Calling and texting reach about 39% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 53%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroSan Antonio, TX CountyBexar TXHomeownersTXAbsentee owners 78201San Antonio78202San Antonio78203San Antonio78204San Antonio78205San Antonio78207San Antonio78208San Antonio78209San Antonio78210San Antonio78211San Antonio78212San Antonio78213San Antonio78214San Antonio78215San Antonio78216San Antonio78217San Antonio78218San Antonio78219San Antonio78220San Antonio78221San Antonio78222San Antonio78223San Antonio78224San Antonio78225San Antonio
→Free counts
Counts for your zip codes
Tell us the zip codes or counties you want and we reply with the same ledger for your area and a free sample.
Get counts