78248San Antonio, TX
Prospecting data for 78248: San Antonio, TX
Zip 78248 in San Antonio, Texas has about 4,040 homeowners. About 1,720 have a connected mobile phone and 580 of those are clear of the National Do Not Call Registry.
Absentee owners 78248
Data as of 2026-09
- Absentee owners330
- Mailable address96%310
- Connected mobile10%under 100
- Email on file14%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 14,300 |
|---|---|
| Housing units | 5,700 |
| Owner occupied | 77% of occupied homes |
| Renter occupied | 23% of occupied homes |
| Median household income | $120,000 |
| Median age | 43.3 |
| Built before 1970 | 4% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $2,370 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 78248 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any San Antonio campaign.
Calling and texting reach about 42% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 55%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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