78255San Antonio, TX
Prospecting data for 78255: San Antonio, TX
Zip 78255 in San Antonio, Texas has about 5,180 homeowners. About 1,930 have a connected mobile phone and 760 of those are clear of the National Do Not Call Registry.
Absentee owners 78255
Data as of 2026-09
- Absentee owners510
- Mailable address98%500
- Connected mobile10%under 100
- Email on file12%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 14,800 |
|---|---|
| Housing units | 4,830 |
| Owner occupied | 88% of occupied homes |
| Renter occupied | 12% of occupied homes |
| Median household income | $124,000 |
| Median age | 36.2 |
| Built before 1970 | 5% of homes |
| Built 2000 or later | 72% of homes |
| Median mortgage payment | $2,460 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 78255 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any San Antonio campaign.
Calling and texting reach about 37% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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