78256San Antonio, TX
Prospecting data for 78256: San Antonio, TX
Zip 78256 in San Antonio, Texas has about 1,750 homeowners. About 710 have a connected mobile phone and 270 of those are clear of the National Do Not Call Registry.
Absentee owners 78256
Data as of 2026-09
- Absentee owners180
- Mailable address99%180
- Connected mobile12%under 100
- Email on file16%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 11,200 |
|---|---|
| Housing units | 5,060 |
| Owner occupied | 34% of occupied homes |
| Renter occupied | 66% of occupied homes |
| Median household income | $92,000 |
| Median age | 28.3 |
| Built before 1970 | 2% of homes |
| Built 2000 or later | 69% of homes |
| Median mortgage payment | $2,970 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 78256 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any San Antonio campaign.
Calling and texting reach about 41% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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