78261San Antonio, TX
Prospecting data for 78261: San Antonio, TX
Zip 78261 in San Antonio, Texas has about 8,380 homeowners. About 2,890 have a connected mobile phone and 1,210 of those are clear of the National Do Not Call Registry.
Absentee owners 78261
Data as of 2026-09
- Absentee owners670
- Mailable address98%660
- Connected mobile9%under 100
- Email on file10%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 16,700 |
|---|---|
| Housing units | 6,090 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $94,000 |
| Median age | 34.8 |
| Built before 1970 | 2% of homes |
| Built 2000 or later | 87% of homes |
| Median mortgage payment | $2,150 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 78261 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any San Antonio campaign.
Calling and texting reach about 34% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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