87401Farmington, NM
Prospecting data for 87401: Farmington, NM
Zip 87401 in Farmington, New Mexico has about 9,390 homeowners. About 2,160 have a connected mobile phone and 1,040 of those are clear of the National Do Not Call Registry.
Absentee owners 87401
Data as of 2026-09
- Absentee owners4,300
- Mailable address99%4,250
- Connected mobile6%240
- Email on file7%300
- Mobile and DNC clear3%140
Rounded floors, not promises.
| Population | 46,600 |
|---|---|
| Housing units | 17,700 |
| Owner occupied | 63% of occupied homes |
| Renter occupied | 37% of occupied homes |
| Median household income | $50,000 |
| Median age | 32.8 |
| Built before 1970 | 25% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,300 a month |
| Time zone | MST |
| Area code | 505 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 87401 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Farmington campaign.
Calling and texting reach about 23% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroFarmington, NM CountySan Juan NMHomeownersNMAbsentee owners 87402Farmington87410Aztec87412Blanco87413Bloomfield87415Flora Vista87416Fruitland87417Kirtland87418La Plata
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