90712Lakewood, CA
Prospecting data for 90712: Lakewood, CA
Zip 90712 in Lakewood, California has about 5,230 homeowners. About 2,170 have a connected mobile phone and 1,130 of those are clear of the National Do Not Call Registry.
Absentee owners 90712
Data as of 2026-09
- Absentee owners430
- Mailable address98%420
- Connected mobile12%under 100
- Email on file15%under 100
- Mobile and DNC clear7%under 100
Rounded floors, not promises.
| Population | 31,200 |
|---|---|
| Housing units | 10,700 |
| Owner occupied | 74% of occupied homes |
| Renter occupied | 26% of occupied homes |
| Median household income | $97,000 |
| Median age | 39.3 |
| Built before 1970 | 87% of homes |
| Built 2000 or later | 2% of homes |
| Median mortgage payment | $2,400 a month |
| Time zone | PST |
| Area code | 562 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 90712 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lakewood campaign.
Calling and texting reach about 41% with a connected mobile, but only 22% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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