91104Pasadena, CA
Prospecting data for 91104: Pasadena, CA
Zip 91104 in Pasadena, California has about 3,860 homeowners. About 1,430 have a connected mobile phone and 640 of those are clear of the National Do Not Call Registry.
Absentee owners 91104
Data as of 2026-09
- Absentee owners660
- Mailable address96%640
- Connected mobile11%under 100
- Email on file11%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 37,900 |
|---|---|
| Housing units | 14,000 |
| Owner occupied | 50% of occupied homes |
| Renter occupied | 50% of occupied homes |
| Median household income | $78,000 |
| Median age | 40.5 |
| Built before 1970 | 84% of homes |
| Built 2000 or later | 1% of homes |
| Median mortgage payment | $3,000 a month |
| Time zone | PST |
| Area code | 626 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 91104 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Pasadena campaign.
Calling and texting reach about 37% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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