97304Salem, OR
Prospecting data for 97304: Salem, OR
Zip 97304 in Salem, Oregon has about 6,500 homeowners. About 1,840 have a connected mobile phone and 720 of those are clear of the National Do Not Call Registry.
Absentee owners 97304
Data as of 2026-09
- Absentee owners1,060
- Mailable address98%1,030
- Connected mobile9%under 100
- Email on file13%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 31,900 |
|---|---|
| Housing units | 12,900 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $70,000 |
| Median age | 41.0 |
| Built before 1970 | 27% of homes |
| Built 2000 or later | 29% of homes |
| Median mortgage payment | $1,790 a month |
| Time zone | PST |
| Area code | 503 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 97304 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Salem campaign.
Calling and texting reach about 28% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroSalem, OR CountyPolk ORHomeownersORAbsentee owners 97301Salem97302Salem97303Salem97305Salem97306Salem97317Salem97338Dallas97344Falls City97347Grand Ronde97351Independence97361Monmouth
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