97317Salem, OR
Prospecting data for 97317: Salem, OR
Zip 97317 in Salem, Oregon has about 5,360 homeowners. About 1,150 have a connected mobile phone and 500 of those are clear of the National Do Not Call Registry.
Absentee owners 97317
Data as of 2026-09
- Absentee owners700
- Mailable address100%700
- Connected mobile5%under 100
- Email on file9%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 25,400 |
|---|---|
| Housing units | 8,220 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $64,000 |
| Median age | 36.1 |
| Built before 1970 | 24% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $1,540 a month |
| Time zone | PST |
| Area code | 503 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 97317 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Salem campaign.
Calling and texting reach about 21% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 37%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroSalem, OR CountyMarion ORHomeownersORAbsentee owners 97301Salem97302Salem97303Salem97304Salem97305Salem97306Salem97002Aurora97020Donald97026Gervais97032Hubbard97071Woodburn97137Saint Paul97325Aumsville97346Gates97352Jefferson97362Mount Angel97375Scotts Mills97381Silverton97383Stayton97385Sublimity97392Turner
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