98012Bothell, WA
Prospecting data for 98012: Bothell, WA
Zip 98012 in Bothell, Washington has about 16,200 homeowners. About 4,920 have a connected mobile phone and 2,160 of those are clear of the National Do Not Call Registry.
Absentee owners 98012
Data as of 2026-09
- Absentee owners3,580
- Mailable address98%3,520
- Connected mobile9%330
- Email on file12%430
- Mobile and DNC clear4%150
Rounded floors, not promises.
| Population | 67,400 |
|---|---|
| Housing units | 25,300 |
| Owner occupied | 68% of occupied homes |
| Renter occupied | 32% of occupied homes |
| Median household income | $109,000 |
| Median age | 35.4 |
| Built before 1970 | 6% of homes |
| Built 2000 or later | 42% of homes |
| Median mortgage payment | $2,400 a month |
| Time zone | PST |
| Area code | 425 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 98012 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bothell campaign.
Calling and texting reach about 30% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroSeattle, WA CountySnohomish WAHomeownersWAAbsentee owners 98011Bothell98021Bothell98020Edmonds98026Edmonds98036Lynnwood98037Lynnwood98043Mountlake Terrace98087Lynnwood98201Everett98203Everett98204Everett98208Everett98223Arlington98241Darrington98251Gold Bar98252Granite Falls98258Lake Stevens98270Marysville98271Marysville98272Monroe98275Mukilteo98290Snohomish98292Stanwood98294Sultan
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