98204Everett, WA
Prospecting data for 98204: Everett, WA
Zip 98204 in Everett, Washington has about 5,010 homeowners. About 1,040 have a connected mobile phone and 560 of those are clear of the National Do Not Call Registry.
Absentee owners 98204
Data as of 2026-09
- Absentee owners2,000
- Mailable address99%1,990
- Connected mobile7%140
- Email on file9%190
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 42,400 |
|---|---|
| Housing units | 18,200 |
| Owner occupied | 36% of occupied homes |
| Renter occupied | 64% of occupied homes |
| Median household income | $56,000 |
| Median age | 33.0 |
| Built before 1970 | 9% of homes |
| Built 2000 or later | 23% of homes |
| Median mortgage payment | $1,640 a month |
| Time zone | PST |
| Area code | 425 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 98204 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Everett campaign.
Calling and texting reach about 21% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 30%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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