98032Kent, WA
Prospecting data for 98032: Kent, WA
Zip 98032 in Kent, Washington has about 3,750 homeowners. About 850 have a connected mobile phone and 420 of those are clear of the National Do Not Call Registry.
Absentee owners 98032
Data as of 2026-09
- Absentee owners2,330
- Mailable address99%2,320
- Connected mobile2%under 100
- Email on file3%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 39,100 |
|---|---|
| Housing units | 14,800 |
| Owner occupied | 40% of occupied homes |
| Renter occupied | 60% of occupied homes |
| Median household income | $64,000 |
| Median age | 32.3 |
| Built before 1970 | 25% of homes |
| Built 2000 or later | 15% of homes |
| Median mortgage payment | $1,900 a month |
| Time zone | PST |
| Area code | 253 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 98032 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Kent campaign.
Calling and texting reach about 23% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 33%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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