98038Maple Valley, WA
Prospecting data for 98038: Maple Valley, WA
Zip 98038 in Maple Valley, Washington has about 9,330 homeowners. About 2,660 have a connected mobile phone and 1,030 of those are clear of the National Do Not Call Registry.
Absentee owners 98038
Data as of 2026-09
- Absentee owners2,090
- Mailable address98%2,040
- Connected mobile10%220
- Email on file16%330
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 35,900 |
|---|---|
| Housing units | 12,600 |
| Owner occupied | 86% of occupied homes |
| Renter occupied | 14% of occupied homes |
| Median household income | $112,000 |
| Median age | 37.0 |
| Built before 1970 | 13% of homes |
| Built 2000 or later | 35% of homes |
| Median mortgage payment | $2,380 a month |
| Time zone | PST |
| Area code | 425 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 98038 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Maple Valley campaign.
Calling and texting reach about 29% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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