98502Olympia, WA
Prospecting data for 98502: Olympia, WA
Zip 98502 in Olympia, Washington has about 7,520 homeowners. About 1,670 have a connected mobile phone and 580 of those are clear of the National Do Not Call Registry.
Absentee owners 98502
Data as of 2026-09
- Absentee owners2,330
- Mailable address97%2,260
- Connected mobile5%120
- Email on file9%210
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 35,000 |
|---|---|
| Housing units | 15,400 |
| Owner occupied | 56% of occupied homes |
| Renter occupied | 44% of occupied homes |
| Median household income | $69,000 |
| Median age | 38.7 |
| Built before 1970 | 25% of homes |
| Built 2000 or later | 26% of homes |
| Median mortgage payment | $2,040 a month |
| Time zone | PST |
| Area code | 360 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 98502 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Olympia campaign.
Calling and texting reach about 22% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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