98503Lacey, WA
Prospecting data for 98503: Lacey, WA
Zip 98503 in Lacey, Washington has about 8,470 homeowners. About 1,950 have a connected mobile phone and 820 of those are clear of the National Do Not Call Registry.
Absentee owners 98503
Data as of 2026-09
- Absentee owners2,320
- Mailable address97%2,260
- Connected mobile6%130
- Email on file10%230
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 40,500 |
|---|---|
| Housing units | 16,600 |
| Owner occupied | 54% of occupied homes |
| Renter occupied | 46% of occupied homes |
| Median household income | $66,000 |
| Median age | 35.3 |
| Built before 1970 | 21% of homes |
| Built 2000 or later | 21% of homes |
| Median mortgage payment | $1,670 a month |
| Time zone | PST |
| Area code | 360 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 98503 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lacey campaign.
Calling and texting reach about 23% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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