20166Sterling, VA
Prospecting data for 20166: Sterling, VA
Zip 20166 in Sterling, Virginia has about 2,880 homeowners. About 630 have a connected mobile phone and 320 of those are clear of the National Do Not Call Registry.
Absentee owners 20166
Data as of 2026-09
- Absentee owners660
- Mailable address97%650
- Connected mobile9%under 100
- Email on file11%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 12,200 |
|---|---|
| Housing units | 4,520 |
| Owner occupied | 55% of occupied homes |
| Renter occupied | 45% of occupied homes |
| Median household income | $113,000 |
| Median age | 33.4 |
| Built before 1970 | 5% of homes |
| Built 2000 or later | 53% of homes |
| Median mortgage payment | $2,430 a month |
| Time zone | EST |
| Area code | 703 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 20166 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Sterling campaign.
Calling and texting reach about 22% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 28%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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