20197Waterford, VA
Prospecting data for 20197: Waterford, VA
Zip 20197 in Waterford, Virginia has about 650 homeowners. About 240 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 20197
Data as of 2026-09
- Absentee ownersunder 100
- Mailable address97%under 100
- Connected mobile11%under 100
- Email on file18%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 2,470 |
|---|---|
| Housing units | 766 |
| Owner occupied | 96% of occupied homes |
| Renter occupied | 4% of occupied homes |
| Median household income | $157,000 |
| Median age | 39.9 |
| Built before 1970 | 14% of homes |
| Built 2000 or later | 56% of homes |
| Median mortgage payment | $3,650 a month |
| Time zone | EST |
| Area code | 540 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 20197 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Waterford campaign.
Calling and texting reach about 37% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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