20657Lusby, MD
Prospecting data for 20657: Lusby, MD
Zip 20657 in Lusby, Maryland has about 6,080 homeowners. About 2,090 have a connected mobile phone and 790 of those are clear of the National Do Not Call Registry.
Absentee owners 20657
Data as of 2026-09
- Absentee owners1,230
- Mailable address99%1,210
- Connected mobile11%140
- Email on file17%210
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 19,200 |
|---|---|
| Housing units | 8,000 |
| Owner occupied | 85% of occupied homes |
| Renter occupied | 15% of occupied homes |
| Median household income | $94,000 |
| Median age | 36.9 |
| Built before 1970 | 14% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $1,690 a month |
| Time zone | EST |
| Area code | 410 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 20657 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lusby campaign.
Calling and texting reach about 34% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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