20678Prince Frederick, MD
Prospecting data for 20678: Prince Frederick, MD
Zip 20678 in Prince Frederick, Maryland has about 3,420 homeowners. About 1,120 have a connected mobile phone and 430 of those are clear of the National Do Not Call Registry.
Absentee owners 20678
Data as of 2026-09
- Absentee owners420
- Mailable address99%410
- Connected mobile13%under 100
- Email on file16%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 12,300 |
|---|---|
| Housing units | 4,680 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $94,000 |
| Median age | 39.4 |
| Built before 1970 | 18% of homes |
| Built 2000 or later | 31% of homes |
| Median mortgage payment | $2,150 a month |
| Time zone | EST |
| Area code | 410 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 20678 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Prince Frederick campaign.
Calling and texting reach about 33% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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