28278Charlotte, NC
Prospecting data for 28278: Charlotte, NC
Zip 28278 in Charlotte, North Carolina has about 10,500 homeowners. About 3,120 have a connected mobile phone and 1,360 of those are clear of the National Do Not Call Registry.
Absentee owners 28278
Data as of 2026-09
- Absentee owners1,600
- Mailable address99%1,580
- Connected mobile9%140
- Email on file10%170
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 29,300 |
|---|---|
| Housing units | 10,300 |
| Owner occupied | 72% of occupied homes |
| Renter occupied | 28% of occupied homes |
| Median household income | $94,000 |
| Median age | 35.3 |
| Built before 1970 | 3% of homes |
| Built 2000 or later | 70% of homes |
| Median mortgage payment | $1,670 a month |
| Time zone | EST |
| Area code | 704 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 28278 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Charlotte campaign.
Calling and texting reach about 30% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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