38632Hernando, MS
Prospecting data for 38632: Hernando, MS
Zip 38632 in Hernando, Mississippi has about 9,420 homeowners. About 3,390 have a connected mobile phone and 1,300 of those are clear of the National Do Not Call Registry.
Absentee owners 38632
Data as of 2026-09
- Absentee owners1,650
- Mailable address100%1,650
- Connected mobile14%220
- Email on file13%210
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 27,800 |
|---|---|
| Housing units | 10,100 |
| Owner occupied | 87% of occupied homes |
| Renter occupied | 13% of occupied homes |
| Median household income | $81,000 |
| Median age | 39.5 |
| Built before 1970 | 14% of homes |
| Built 2000 or later | 42% of homes |
| Median mortgage payment | $1,410 a month |
| Time zone | CST |
| Area code | 662 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 38632 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Hernando campaign.
Calling and texting reach about 36% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 46%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMemphis, TN CountyDesoto MSHomeownersMSAbsentee owners 38637Horn Lake38641Lake Cormorant38651Nesbit38654Olive Branch38671Southaven38672Southaven38680Walls
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