38672Southaven, MS
Prospecting data for 38672: Southaven, MS
Zip 38672 in Southaven, Mississippi has about 5,770 homeowners. About 1,820 have a connected mobile phone and 890 of those are clear of the National Do Not Call Registry.
Absentee owners 38672
Data as of 2026-09
- Absentee owners280
- Mailable address100%280
- Connected mobile10%under 100
- Email on file14%under 100
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 14,600 |
|---|---|
| Housing units | 5,010 |
| Owner occupied | 90% of occupied homes |
| Renter occupied | 10% of occupied homes |
| Median household income | $102,000 |
| Median age | 36.8 |
| Built before 1970 | 5% of homes |
| Built 2000 or later | 76% of homes |
| Median mortgage payment | $1,550 a month |
| Time zone | CST |
| Area code | 662 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 38672 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Southaven campaign.
Calling and texting reach about 32% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMemphis, TN CountyDesoto MSHomeownersMSAbsentee owners 38671Southaven38632Hernando38637Horn Lake38641Lake Cormorant38651Nesbit38654Olive Branch38680Walls
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