38654Olive Branch, MS
Prospecting data for 38654: Olive Branch, MS
Zip 38654 in Olive Branch, Mississippi has about 16,700 homeowners. About 5,790 have a connected mobile phone and 2,650 of those are clear of the National Do Not Call Registry.
Absentee owners 38654
Data as of 2026-09
- Absentee owners1,550
- Mailable address99%1,540
- Connected mobile10%160
- Email on file13%200
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 52,800 |
|---|---|
| Housing units | 19,200 |
| Owner occupied | 82% of occupied homes |
| Renter occupied | 18% of occupied homes |
| Median household income | $82,000 |
| Median age | 38.5 |
| Built before 1970 | 6% of homes |
| Built 2000 or later | 44% of homes |
| Median mortgage payment | $1,430 a month |
| Time zone | CST |
| Area code | 662 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 38654 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Olive Branch campaign.
Calling and texting reach about 35% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMemphis, TN CountyDesoto MSHomeownersMSAbsentee owners 38632Hernando38637Horn Lake38641Lake Cormorant38651Nesbit38671Southaven38672Southaven38680Walls
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