48327Waterford, MI
Prospecting data for 48327: Waterford, MI
Zip 48327 in Waterford, Michigan has about 6,840 homeowners. About 2,660 have a connected mobile phone and 930 of those are clear of the National Do Not Call Registry.
Absentee owners 48327
Data as of 2026-09
- Absentee owners510
- Mailable address99%500
- Connected mobile12%under 100
- Email on file6%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 21,900 |
|---|---|
| Housing units | 10,200 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $59,000 |
| Median age | 41.0 |
| Built before 1970 | 36% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,340 a month |
| Time zone | EST |
| Area code | 248 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 48327 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Waterford campaign.
Calling and texting reach about 39% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroDetroit, MI CountyOakland MIHomeownersMIAbsentee owners 48328Waterford48329Waterford48009Birmingham48017Clawson48025Franklin48030Hazel Park48033Southfield48034Southfield48067Royal Oak48069Pleasant Ridge48070Huntington Woods48071Madison Heights48072Berkley48073Royal Oak48075Southfield48076Southfield48083Troy48084Troy48085Troy48098Troy48165New Hudson48178South Lyon48220Ferndale48237Oak Park
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