48328Waterford, MI
Prospecting data for 48328: Waterford, MI
Zip 48328 in Waterford, Michigan has about 7,260 homeowners. About 2,500 have a connected mobile phone and 960 of those are clear of the National Do Not Call Registry.
Absentee owners 48328
Data as of 2026-09
- Absentee owners740
- Mailable address99%740
- Connected mobile11%under 100
- Email on file5%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 26,500 |
|---|---|
| Housing units | 12,000 |
| Owner occupied | 64% of occupied homes |
| Renter occupied | 36% of occupied homes |
| Median household income | $55,000 |
| Median age | 39.7 |
| Built before 1970 | 52% of homes |
| Built 2000 or later | 6% of homes |
| Median mortgage payment | $1,180 a month |
| Time zone | EST |
| Area code | 248 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 48328 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Waterford campaign.
Calling and texting reach about 34% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 46%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroDetroit, MI CountyOakland MIHomeownersMIAbsentee owners 48327Waterford48329Waterford48009Birmingham48017Clawson48025Franklin48030Hazel Park48033Southfield48034Southfield48067Royal Oak48069Pleasant Ridge48070Huntington Woods48071Madison Heights48072Berkley48073Royal Oak48075Southfield48076Southfield48083Troy48084Troy48085Troy48098Troy48165New Hudson48178South Lyon48220Ferndale48237Oak Park
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