49546Grand Rapids, MI
Prospecting data for 49546: Grand Rapids, MI
Zip 49546 in Grand Rapids, Michigan has about 6,380 homeowners. About 1,770 have a connected mobile phone and 560 of those are clear of the National Do Not Call Registry.
Absentee owners 49546
Data as of 2026-09
- Absentee owners770
- Mailable address99%760
- Connected mobile3%under 100
- Email on file7%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 34,100 |
|---|---|
| Housing units | 13,700 |
| Owner occupied | 65% of occupied homes |
| Renter occupied | 35% of occupied homes |
| Median household income | $72,000 |
| Median age | 39.7 |
| Built before 1970 | 23% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $1,820 a month |
| Time zone | EST |
| Area code | 616 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 49546 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Grand Rapids campaign.
Calling and texting reach about 28% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 57%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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