49548Grand Rapids, MI
Prospecting data for 49548: Grand Rapids, MI
Zip 49548 in Grand Rapids, Michigan has about 7,010 homeowners. About 1,300 have a connected mobile phone and 630 of those are clear of the National Do Not Call Registry.
Absentee owners 49548
Data as of 2026-09
- Absentee owners1,080
- Mailable address100%1,080
- Connected mobile4%under 100
- Email on file5%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 33,600 |
|---|---|
| Housing units | 12,600 |
| Owner occupied | 70% of occupied homes |
| Renter occupied | 30% of occupied homes |
| Median household income | $51,000 |
| Median age | 33.1 |
| Built before 1970 | 51% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $970 a month |
| Time zone | EST |
| Area code | 616 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 49548 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Grand Rapids campaign.
Calling and texting reach about 19% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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