57732Deadwood, SD
Prospecting data for 57732: Deadwood, SD
Zip 57732 in Deadwood, South Dakota has about 590 homeowners. About 150 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 57732
Data as of 2026-09
- Absentee owners810
- Mailable address100%810
- Connected mobile7%under 100
- Email on file9%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 2,190 |
|---|---|
| Housing units | 1,660 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $49,000 |
| Median age | 52.2 |
| Built before 1970 | 61% of homes |
| Built 2000 or later | 15% of homes |
| Median mortgage payment | $1,310 a month |
| Time zone | MST |
| Area code | 605 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 57732 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Deadwood campaign.
Calling and texting reach about 26% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
CountyLawrence SDHomeownersSDAbsentee owners 57754Lead57783Spearfish57793Whitewood
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