57754Lead, SD
Prospecting data for 57754: Lead, SD
Zip 57754 in Lead, South Dakota has about 1,030 homeowners. About 270 have a connected mobile phone and 100 of those are clear of the National Do Not Call Registry.
Absentee owners 57754
Data as of 2026-09
- Absentee owners2,100
- Mailable address100%2,090
- Connected mobile8%160
- Email on file9%190
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 3,650 |
|---|---|
| Housing units | 2,890 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $51,000 |
| Median age | 48.2 |
| Built before 1970 | 59% of homes |
| Built 2000 or later | 14% of homes |
| Median mortgage payment | $1,090 a month |
| Time zone | MST |
| Area code | 605 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 57754 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lead campaign.
Calling and texting reach about 27% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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