65201Columbia, MO
Prospecting data for 65201: Columbia, MO
Zip 65201 in Columbia, Missouri has about 4,410 homeowners. About 1,390 have a connected mobile phone and 500 of those are clear of the National Do Not Call Registry.
Absentee owners 65201
Data as of 2026-09
- Absentee owners1,350
- Mailable address98%1,330
- Connected mobile8%110
- Email on file7%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 47,100 |
|---|---|
| Housing units | 19,100 |
| Owner occupied | 31% of occupied homes |
| Renter occupied | 69% of occupied homes |
| Median household income | $38,000 |
| Median age | 22.8 |
| Built before 1970 | 23% of homes |
| Built 2000 or later | 38% of homes |
| Median mortgage payment | $1,380 a month |
| Time zone | CST |
| Area code | 573 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 65201 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Columbia campaign.
Calling and texting reach about 32% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroColumbia, MO CountyBoone MOHomeownersMOAbsentee owners 65202Columbia65203Columbia65010Ashland65039Hartsburg65240Centralia65255Hallsville65256Harrisburg65279Rocheport65284Sturgeon
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