MOCount ledger
Homeowners in Missouri
Missouri has about 1.4M homeowners. About 434k have a connected mobile phone and 180k of those are clear of the National Do Not Call Registry.
What this means for each channel
Direct mail reaches almost everyone: 94% of Missouri homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Missouri campaign.
Calling and texting reach about 31% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear number is a calling number, not a texting number. See cold calling laws by state.
Email reaches about 46%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
How the count is made
Counts are rounded, full-file aggregates from county assessor records joined to a consumer file and a carrier line-type file. Mailable = a deliverable owner mailing address. Mobile = at least one wireless number that was connected in the last carrier refresh. DNC clear = the number is not on the National Do Not Call Registry as of the last refresh. Email = at least one email on file. Every figure is a floor, not a promise.
8Metros in Missouri
MOSt. LouisMOKansas CityMOSpringfieldMOColumbiaMOJoplinMOJefferson CityMOSt. JosephMOCape Girardeau
20Largest zips
| Zip | City | Homeowners | Mailable | Mobile | DNC clear |
|---|---|---|---|---|---|
| 63376 | Saint Peters | 20,300 | 19,800 | 7,950 | 3,120 |
| 63021 | Ballwin | 14,800 | 14,000 | 6,070 | 2,260 |
| 63385 | Wentzville | 14,700 | 14,500 | 5,010 | 1,980 |
| 63123 | Saint Louis | 14,600 | 14,100 | 5,050 | 2,080 |
| 63129 | Saint Louis | 14,200 | 13,600 | 5,910 | 2,300 |
| 63366 | O Fallon | 13,500 | 13,200 | 5,000 | 2,020 |
| 63301 | Saint Charles | 12,700 | 12,500 | 4,250 | 1,600 |
| 65203 | Columbia | 12,600 | 12,100 | 4,320 | 1,720 |
| 63031 | Florissant | 12,000 | 11,600 | 4,160 | 2,010 |
| 63304 | Saint Charles | 11,800 | 11,500 | 5,000 | 1,880 |
| 63368 | O Fallon | 11,600 | 11,400 | 4,640 | 1,780 |
| 63303 | Saint Charles | 11,200 | 10,900 | 4,380 | 1,690 |
| 63026 | Fenton | 11,000 | 10,700 | 4,680 | 1,740 |
| 65109 | Jefferson City | 10,700 | 10,500 | 3,710 | 1,480 |
| 63122 | Saint Louis | 10,400 | 9,810 | 4,070 | 1,450 |
| 65202 | Columbia | 10,300 | 10,100 | 3,010 | 1,230 |
| 63033 | Florissant | 9,980 | 9,730 | 3,790 | 1,980 |
| 63116 | Saint Louis | 9,800 | 9,570 | 2,580 | 1,150 |
| 63017 | Chesterfield | 9,740 | 9,150 | 4,070 | 1,430 |
| 63011 | Ballwin | 9,710 | 9,210 | 3,940 | 1,450 |
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