68402Malcolm, NE
Prospecting data for 68402: Malcolm, NE
Zip 68402 in Malcolm, Nebraska has about 100 homeowners. About under 100 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 68402
Data as of 2026-09
- Absentee owners180
- Mailable address62%110
- Connected mobile29%under 100
- Email on file57%100
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 1,230 |
|---|---|
| Housing units | 499 |
| Owner occupied | 84% of occupied homes |
| Renter occupied | 16% of occupied homes |
| Median household income | $81,000 |
| Median age | 39.5 |
| Built before 1970 | 27% of homes |
| Built 2000 or later | 25% of homes |
| Median mortgage payment | $1,650 a month |
| Time zone | CST |
| Area code | 402 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 68402 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Malcolm campaign.
Calling and texting reach about 23% with a connected mobile, but only 5% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 34%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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