71957Mount Ida, AR
Prospecting data for 71957: Mount Ida, AR
Zip 71957 in Mount Ida, Arkansas has about 1,070 homeowners. About 140 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 71957
Data as of 2026-09
- Absentee owners1,030
- Mailable address100%1,020
- Connected mobile8%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 2,830 |
|---|---|
| Housing units | 2,420 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $41,000 |
| Median age | 55.3 |
| Built before 1970 | 26% of homes |
| Built 2000 or later | 21% of homes |
| Median mortgage payment | $950 a month |
| Time zone | CST |
| Area code | 870 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 71957 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Mount Ida campaign.
Calling and texting reach about 13% with a connected mobile, but only 4% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 29%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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